Personally Identifiable Information That We Collect
SPENA respects your privacy and is committed to protecting personally identifiable information, such as name, mailing address, e-mail address, phone number, and date of birth, that you provide in connection with your use of its Web sites and Services.
E-mail Newsletter Subscriptions
To subscribe to our e-mail newsletters, you will need to provide your e-mail address. You may also be asked for other information when you subscribe.
In order to use our chat rooms, message boards, and certain other Services, you will need to register and create a user account ("User Account"). There is no cost to create a User Account in most cases. You may be asked to choose a user name, screen name, or member name (each, a "User Name") and password. Please do not use your real name or the real name of another person when selecting a User Name. You will also be asked to provide certain personally identifiable information and other information about yourself.
Special Promotions And Purchases
To participate in some Services such as sweepstakes, contests and surveys ("Special Promotions"), or to make online purchases ("Purchases"), you will need to provide personally identifiable information. Your information may be collected by SPENA or by a third party, such as a co-sponsor or a vendor involved in, or providing services in connection with, a Special Promotion, or an e-commerce partner in the case of a Purchase (e.g., www.SonyStyle.com or www.yahoo.com).
If you make a Purchase or enter a sweepstakes or other Special Promotion on one of our sites or through our Services, SPENA will collect your personally identifiable information, and you are deemed to consent to us providing your information to third parties who provide certain services such as processing of credit card transactions, customer service, promotion or sweepstakes administration, order fulfillment and/or prize delivery, as applicable. (As more fully described below in Use, Disclosure, and Sharing of Information - Personally Identifiable Information, these third parties are prohibited from using this information for their own marketing purposes and/or from sharing, selling, or otherwise distributing any personal data of our customers, unless you choose to opt in for such additional uses and/or disclosure by the third parties, under their respective privacy policies.)
If you make a purchase or enter a promotion (such as a sweepstakes) in which SPENA is participating on a third party's Web site (or through some other means or medium), we will collect your information from the third party only if you opt-in to receive additional communications from us, or we are required to fulfill some function in relation to your activity (e.g., to send your order or deliver a prize).
Information Collected By Other Means Or Media
In some situations, we may also collect personally identifiable information and other information about you through other means, directly or indirectly. For example, if you access any SPENA content, or purchase such content via your wireless carrier or through another third party, SPENA may collect information directly from you or through the third party. Likewise, if you use our software, or provide information to other companies who share information about their customers, we may collect additional information about you. In each of these cases, SPENA will apply this policy to any personally identifiable information.
Information About Other People
Some SPENA sites and Services may ask you to submit personally identifiable information about other people. For example, you might submit a person's name and other personally identifiable information if you purchase a gift and want to have it sent directly to the recipient. A record of that transaction will be maintained as allowed and/or required by law.
Some Services may offer support and technical assistance through customer service centers via telephone, online chat, or e-mail. Whenever you communicate with customer service, you do so with the understanding that an operator may view and make changes to the information in your User Account in order to provide the assistance that you need.
Non-Personally Identifiable Information That We Collect
As part of the registration process for some Services, you may be asked to provide information that does not personally identify you. For example, you may be asked to provide information concerning your film, music or other entertainment preferences, purchasing habits, and the like. This information is generally optional but may be included in your User Account profile. SPENA requests this information to understand you better and to also bring to your attention new services, programs, or offers that may be of interest to you.
Cookies And Related Technology
SPENA Web sites, and some Services and advertisements may contain "cookies," clear gifs (also known as web beacons or web bugs), or similar technology. A cookie is a piece of data that is sent to your Internet browser, which will store the cookie on your computer if your browser is enabled to accept cookies. Web beacons assist in the delivery of cookies and the collection of non-personally identifiable information, such as "click path" and other data as described above.
Most Internet browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You should refer to your browser instructions or "Help" screen to learn more about how to manage cookies. Please note, however, that if you block cookies, some portions of the SPENA Web sites and Services may not function properly.
Special Notice Regarding Children Under 13
SPENA recognizes the sensitivity of personally identifiable information concerning children under the age of 13 and therefore provides this special notice. SPENA is committed to complying with all applicable laws and regulations regarding children, including the Children's Online Privacy Protection Act ("COPPA"). Except in limited circumstances allowed by COPPA, SPENA will not knowingly collect, maintain, or disclose any personally identifiable information from a child under 13 without first obtaining consent from that child's parent or legal guardian.
If you are a parent or guardian who has discovered that your child under the age of 13 has submitted his or her personally identifiable information without your permission or consent, SPENA will make reasonable efforts to remove the information from its active list, at your request. To request the removal of your child's information, please send an e-mail to SonyPrivacy@spe.sony.com and be sure to include in your message the same User Name and password and/or e-mail address that your child submitted.
SPENA encourages parents and guardians to spend time online with their children to become familiar with the types of content available on the SPENA Web sites and the Internet generally.
Use, Disclosure, And Sharing Of Information
Non-Personally Identifiable Information
From time to time, SPENA may use and share with third parties aggregate, non-personally identifiable user information to show general demographic and preference information among users of the SPENA Web sites.
Personally Identifiable Information
SPENA uses information about you to deliver the Services that you request, to keep you informed about changes affecting our Services or your account, to inform you of other Services or offers in which you might be interested, and to improve and enhance our sites and Services. If you provide SPENA with personally identifiable information, we will take all reasonable and appropriate steps to protect it from unauthorized disclosure.
If you opt in to receive e-mail from us, you can always opt out of future marketing messages by following the directions in each message to "unsubscribe." However, if you choose to opt out of marketing messages, we reserve the right to contact you regarding your account status, technical support, product information, changes to account terms, and any other matter that might affect our service to you and/or any products you purchased from us or registered with us, as applicable.
As stated above in Personally Identifiable Information That We Collect - Special Promotions and Purchases, SPENA may also work with third parties to provide some Services on our sites. In connection with those Services, you are deemed to consent to us sharing your information with third parties who provide services such as processing of credit card transactions, customer service, promotion administration, order fulfillment and/or prize delivery, as applicable. Third parties who provide, or participate in, Services on SPENA sites are prohibited from using our customers' personally identifiable information for marketing purposes and/or from sharing, selling, or otherwise using such information, unless you choose to opt in to marketing, sharing, or other uses by the third parties. If you do not want your information to be used for marketing (or other purposes unrelated to the provision of SPENA Services) by a third party who participates in a Service on one of our sites, do not opt in to such use by that third party when you register to participate in the Service.
Our Commitment To Data Security
While SPENA takes reasonable and appropriate precautions to protect your personally identifiable information from unauthorized disclosure and to prevent possible security breaches in our Web sites, Services, and customer databases, no Web site, Internet transmission, computer system, or wireless connection is completely secure. Consequently, SPENA cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. Your use of the SPENA sites and Services is at your own risk. SPENA urges you to take steps to keep your information safe by memorizing your password or keeping it in a safe place (separate from your account information), logging out of your User Account, and closing your Web browser.
Whenever you give SPENA sensitive or confidential information (for example, credit card numbers for Purchases), SPENA will take commercially reasonable steps to protect the information by establishing a secure connection with your Web browser. SPENA employs a security technology known as a secure-socket-layer ("SSL") to protect the transmission of payment information to the site. Unless otherwise specified herein or on the site where you make a Purchase, credit card numbers are used only for payment processing and are not retained for marketing purposes.
Hyperlinks To And From Other Sites
SPENA sites may frame, and/or contain links to, or advertisements about, non-SPENA Web sites. Other sites may also reference, advertise, or link to SPENA sites. SPENA does not endorse or sponsor other Web sites, is not responsible for the privacy practices or the content of non-SPENA sites, expressly disclaims any statements or assertions made on such Web sites, and denies all liability associated with your use of, and the content on, such other sites and advertisements.
Consent To Processing In The United States
Contact Us Regarding Privacy
Notification Of Changes
Effective Date: June 22, 2009