Singapore - Regional entertainment channels AXN and Animax have struck gold once more for its creative and innovative world class on - and off-air campaigns promoting the channels' compelling programmes. The PROMAX/BDA awards presented 18 - 19 June 2008 in New York City, USA, saw AXN and Animax win a total of 6 awards including 4 PROMAX/BDA Gold honours.

"We are thrilled that AXN and Animax's creativity is recognized on the world stage once again and getting Gold at PROMAX/BDA tops off the many successes we have achieved in the past year. We are always committed to push the envelope in creativity to engage and wow audiences and the PROMAX/BDA honours certainly reflect our creative and marketing teams' excellence in communicating our brands. We commend their brilliant success," said Ricky Ow, General Manager of SPE Networks - Asia.

SPE Networks - Asia's flagship action and adventure channel AXN clinched 3 PROMAX/BDA Golds and a Silver awards; while anime-dedicated youth channel Animax took home a Gold and a Silver BDA honours in just the channel's second submission to PROMAX/BDA.

PROMAX/BDA Awards -

GOLD
Outdoor/ Environmental / Transit Ad (single): AXN - CSI UV Toilet Display
An ambient stunt to provide an interactive experience with the CSI brand as well as a shock factor saw the transformation of an innocuous toilet in a pub into a "crime scene". As users of the hand-dryer activate the lights to switch from normal mode to UV light, the washroom is revealed to be a "crime scene" created with UV paint to reminisce the now iconic CSI evidence - blood stains that glow under a blue light when sprayed with Luminol.

Outdoor/ Environmental / Transit Ad (multiple): AXN - CSI UV Displays
The ambient stunt to promote the CSI franchise included a pub toilet, quiet corners of clubs, as well as bus and taxi shelters which were turned into shocking "crime scenes" when lights switch from normal to UV mode via timers or motion sensors. Under UV light, the spaces are revealed to be "crime scenes" created with UV paint to imitate the appearance of blood stains that glow under the blue light when sprayed with Luminol.

Outdoor - Static Campaign: AXN - CSI UV Displays

The ambient stunt to promote the CSI franchise included a pub toilet, quiet corners of clubs, as well as bus and taxi shelters which were turned into shocking "crime scenes" when lights switch from normal to UV mode via timers or motion sensors. Under UV light, the spaces are revealed to be "crime scenes" created with UV paint to imitate the appearance of blood stains that glow under the blue light when sprayed with Luminol.

Music Video or Short Subject: ANIMAX - "Set Me Apart" channel brand music video
The channel brand music video features Animax Asia's theme song, 'Set Me Apart', written by Filipino band Pupil to embody individuality and celebrate youth. Presented in an anime-inspired visual style that characterises Animax channel, Pupil's members were animated in the animated worlds of sci-fi, mystery and action in the music video. "Set Me Apart" launched successfully in the Philippines and has garnered tens of thousands of hits online.

SILVER
Dramatic Program Spot: AXN - Damages
The launch campaign was designed to be consistent across all platforms to send out the sustained message that Damages is quality entertainment for intellectuals. Teasers were made to look exactly like the print ads, and the same on-air look was achieved with the innovative use of graphics and still images. Further, a generic ad with subtle use of graphics and script introduced the characters and a longer generic ad stressing the thriller element provided a sneak preview as well as branded Damages as an edge-of-the-seat thriller AXN show

Poster campaign: ANIMAX - Halloween
Posters featuring dramatic and sophisticated visuals from horror anime titles "Death Note", "Girl From Hell" (Season 2) and "Blood+" were created to promote the channel through a Halloween theme to reach out to a wider youth audience during the festival. Collectively, the posters evoked viewers¡¦ curiosity to find out more about the programmes and the channel.

PROMAX/BDA is the professional association for promotions and marketing executives in electronic media worldwide. Members of the association include all major terrestrial, cable and satellite television stations and associated media, advertising and production companies. Held annually, PROMAX/BDA brings together the best of marketing, promotions, and creative excellence in the media industry. The event showcases and recognizes creativity and share innovative, groundbreaking and inspirational ideas. Above all, PROMAX promote best practice in the expanding world of marketing and promotion in the electronic media.